Properties can lease your property to qualified residents. First rent surveys are done to ascertain competitive market rents in any particular location. Properties markets vacancies by whatever means that have proven effective, including: ads in the print media (Recycler, Los Angeles Times, LA Opinion, etc.), classified ads in major search engines, and online classifieds. Eye catching signs and banners are also affixed on the property itself. A record of calls of prospective residents is kept and follow-up calls are made to prospective residents.